Marketers are still faced with the same problem they have been facing for a while. At least for some media, marketing can be perceived as interruption and negative in nature. Advertising on TV can be intrusive and produce the exact opposite effects. Viewers often feel as if ideas are imposed on them. The opposite happens with blogging. When done properly, advertising is not intrusive. On the contrary it can be helpful. When done in the form of a review, readers can gain from the information presented and possibly pursue the advertisements or just read a different post. A reader can always find what they are looking for. For the marketer, the situation is beneficial since, they do not perceived negatively. Readers can also interact; write responses that result in getting desired feedback for their product or service. Bloggers can harness these benefits their blogs can offer and make money doing so. More and more bloggers are monetizing their blogs by writing reviews. Making money blogging by writing reviews is becoming increasingly popular and profitable for some. A good comprehensive review by an established blogger can cost thousands of dollars and for the advertiser it can be what makes or breaks his campaign. Every marketer should at some point consider buying reviews from bloggers. They are great in increasing buzz for the product, driving traffic to a site and a way to build back links. When writing a review of a product or service, whether you are paid to do so or not, you should always keep a few things in mind.
Don’t be biased
When presenting your readers with a new service of product you should always to so without being biased; you should be honest and present what you think are the positive as well as the negative features of what you are reviewing. Don’t be dogmatic; always do so in a subtle way.
Write reviews in the best possible way. Put effort in your writing; make sure your spelling and grammar are correct.
A good review will always have a few pictures of the product or screen shots of the site that is being reviewed. Aside from the fact that they can intrigue a visitor in becoming a reader, they can give a reader a good idea of what the site being reviewed is about.
Don’t charge too much
Always charge a bit less than your competition.
All internet marketers are sensitive to the importance of building back links; ideally, one-way-links pointing to their sites. When someone posts a link with a keyword pointing to their site, it represents a vote of confidence for that page; at least for search engines. Google, for instance, ranks results on a page based on how many votes of confidence they have. The top results for a keyword are the ones that have the most links pointing back to them with those particular keywords.
In order to win in the ranking game, marketers need more links. If you have a blog, you can write reviews with links pointing back to their products. Selling links is another way, however, it is not recommended due to the fact that Google punishes both parties.