It’s not a secret that testimonials sell. Why should you believe me when I say my super duper, new and improved, gizmo is the best of its kind? But if a celebrity puts her reputation on the line, or a real user gets all excited about how great my gizmo works for you, you are much more likely to trust the value of my product. Make proper use of these testimonials.
Here are ten ways you can use testimonials to expand your online business.
Use a snippet on your sales page. This is probably the most common usage online. There are you, reading the sales copy, when all of a sudden you run into a box with a testimonial. This works well for product-specific testimonials. I used that technique several times here:
Use a snippet on a separate testimonials page. People who are looking for a sense of security. This is best for overall reputation testimonials, as well as the ones I have set up here:
Use whole letters. Sometimes whole letters are more effective, especially if customers need security, such as when making a large monetary commitment.
Recommend by email. Ezine publishers have a great credibility with their readership. Harness that is to make a recommendation to their readership. I do not often make recommendations to my A Daily Dose of Happiness readership, but when I do, people buy.
Get testimonials from users. These are best for product-specific testimonials. Before buying something, I want to know how it works in real life. Only users can tell me that. Here is an example of where I have a testimonial as a user This one actually promotes my business:
Here’s another testimonial I gave as a user, but it does not promote my business. Why did I do it? Well, for starters, I really enjoyed the play. But so there is a link, and that does not hurt my search engine rankings. Plus, some people are bound to click on that link and find my site:
Get testimonials from experts. These are the best things you can do. Here is a good example:
Place testimonials on the product. That’s what I wrote on my book, Climb Your Stairway to Heaven: the 9 Habits of Maximum Happiness. Snippets saying what a glorious and wonderful book it is.
Of course, the ultimate testimonial is media coverage. People say “You just can not believe what you read these days.” But busy people do not have time to check everything out, and just assume that they are in the media is accurate. Build yourself a media relations plan.
The best testimonials strategy uses a combination of the techniques outlined above. How many of them do you work for you?
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