Traditional advertising consists of tri-media meaning television, radio and print. These mediums are still very powerful and effective.This is mainly because it is becoming saturated and becoming very expensive. In order for your brand or message to get across, a marketer should make sure that the medium used is unique from the rest. Small brands on the other side of the market.
This challenge has opened many new entrepreneurs to think of all sorts of non traditional advertising. One of the non traditional marketing options is hot air balloon advertising. Hot air balloons used to be just decorations in air much like fireworks. Ingenious people of the olden time with the idea of making it possible for people to ride it.
Now hot air balloon fairs are famous all over the world. Young and old people flock to these fairs to ride in these balloons or simply to marvel at the beautiful colors as they are launched into the air.
Entrepreneurs then noticed that hot air balloon has a potential to be a medium of advertising. A very keen observer will see the potential of hot air balloons when placed in any event. Hot air balloons can be design.
It has enough space for a logo and tagline. The most important thing is that it is visible to the naked eye even from a far.
It is especially nice to see a hot air balloon when it is the centerpiece of an event or is the centerpiece of any area for that matter. Hot air balloon advertising has made it possible to make sure that it will not be a traditional advertising medium.
Hot air balloon advertising may be expensive. The traditional tri-media might even pick up your hot air balloon ad so even if you did not spend for any of those tri-media, there is a very big chance that you will see your ad in print or television or that you will hear your ad being talked about over the radio. In this case, you will have a triple room of investment.
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